In The Work We Need, Hilary Cottam expands on her ideas about social innovation by focusing on the future of work amid ecological crisis, automation and social fragmentation. She argues that the traditional model of employment, based primarily on productivity and profit, is outdated and insufficient to meet modern challenges. Instead, Cottam advocates for a redefinition of work centred around purpose, community and sustainability. She highlights emerging roles such as caregivers, environmental stewards and digital facilitators that blend social value with economic activity.
Drawing on real-life projects, she illustrates how new forms of meaningful, place-based work can support wellbeing and ecological regeneration. Cottam calls for a social infrastructure that includes universal basic services and skills development networks, designed in collaboration with communities. Her vision is for a resilient economy where work creates social and environmental benefits, not just monetary gain. The book challenges policymakers and society to rethink economic systems and embrace work that serves both people and planet.