Varoufakis argues that capitalism has been supplanted by a new economic order dominated by ‘cloud capital’ – digital platforms that no longer operate as markets but as algorithmically controlled fiefdoms. He contends that tech giants like amazon and google have replaced competitive exchange with behavioural manipulation, extracting rent rather than profit and turning users into ‘cloud-serfs’. This shift, accelerated by post 2008 monetary policy and the rise of surveillance infrastructure, marks a return to feudal dynamics under the guise of innovation. Varoufakis calls for democratic control over algorithms and digital infrastructure to reclaim agency and resist this new form of domination.