Cage diagnoses the structural crisis facing journalism – declining revenues, ownership concentration, and eroding public trust and proposes a bold institutional remedy. She argues that news should be treated as a public good, akin to education, and outlines a hybrid nonprofit model that blends elements of foundations and joint stock companies. This ‘nonprofit media organisation’ would redistribute power among readers, journalists, and small investors, using crowdfunding and weighted voting rights to counterbalance corporate influence. Cage’s framework offers a democratic alternative to market driven media, aiming to restore independence, pluralism and civic accountability in the digital age.