Jamie Bartlett argues that the rapid advancement of digital technology is undermining the foundational pillars of democracy. He identifies six key elements essential for a functioning democracy: active citizens, a shared democratic culture, free and fair elections, stakeholder equality, a competitive economy with civic freedoms, and trust in authority. Bartlett contends that technologies such as social media algorithms, data analytics, and artificial intelligence are eroding these pillars by fostering polarization, manipulating public opinion, and concentrating power in the hands of a few tech giants.
To counter these threats, Bartlett proposes a series of reforms aimed at restoring democratic integrity. He suggests breaking the advertising-driven revenue model of major tech companies, implementing policies to ensure fair competition, taxing automation and artificial intelligence to address economic disparities, and promoting education that fosters critical thinking and civic engagement. By addressing these issues, Bartlett believes that democracy can be safeguarded against the disruptive forces of unchecked technological advancement.