Philip Gould’s definitive and compelling account of how New Labour was created and what constituted the New Labour project. It is part political strategy, part political philosophy, part campaigning bible. It is a book that shows the depth of thinking and insight that went into constructing the most successful period in Labour’s history.
Drawing on his years of experience at the heart of New Labour, Gould gives his unique perspective on how best to understand the electorate, how to communicate policy and how to adapt in a rapidly changing world.
There are many lessons in it for the current time and for what a new centre left project might look like.